LETTERS & BRANDING

Working with iconic brands AND FABRICATION STUDIOs TO DEVELOP BRANDING MATERIALS AND SIGNS

PROJECTS: HAVERMEYER & ELDER, PERRIER-JOUET, JOHNNY WALKER
COLLABORATORS: MAX RIES PRODUCTIONS, SHAPE STUDIOS

STAGE

ONE:

A technical drawing with branding elements including a logo that says "Champagne Perrier-Jouët," a flower illustration, and some architectural detail. The word "Elusive" appears at the bottom and "Umai" beneath it.

THE DESIGN

DETAIL

FONT

STAGE

TWO:

THE INSTALL

Empty or blank white background.
Construction workers on scaffolding above the water, with city skyline and bridge in the background.
A person wearing safety gear, including a helmet, kneeling on the floor and installing or maintaining a large sign with white 3D letters on a black background.
3D metallic sign spelling 'WUBF' with red shadow, tilted view on a plain background.

SCALE

EDIFICE

STAGE

THREE:

A collage featuring architectural elements from the Hometown Brewery, including a modern glass building with reflections of the sky, brick building with a sign reading 'Havemeyers & Elder,' and a black and white sign with the word 'SIME' in large 3D letters, alongside a circular sign that says 'The Hometown Brewery.'

THE RESULT